Successful corporate projects: Fall Semester, 2024
12/12/2024 - 11:22
Throughout the semester, our students worked on various corporate projects designed to provide practice-oriented education and insight into real corporate challenges. During working on over 20 project assignments, students gained valuable experience in business operations, corporate communication, and coordination processes. By applying their unique perspectives, they contributed to problem-solving, while also making a regional impact through their work. The courses were conducted in both Hungarian and English, enabling international students to actively participate in the projects. This practical approach helps students enhance their professional development and increase their competitiveness in the job market.
Congratulations to our students for their outstanding performance this semester, and many thanks to our faculty members for mentoring the students!
A special thank you to our corporate partners, whose projects significantly contribute to the practical focus of our courses and prepare students for the challenges of the job market.
Completed projects:
Course: EEM gyakorlat
Professor: Ásványi Zsófia
Company: HR-Rent Kft.
Project description: Students conducted research on six different HR topics over six weeks, presenting their findings to the company. All topics were related to the company's core activities and were discussed with corporate partners. During the last lecture, the “Fogd a Kezem Alapítvány” (Tóth Péter) and HR Rent were present together.
Course: Marketingkommunikáció és média
Professor: Nagy Ákos
Company: Prohuman Zrt.
Project description: Acting as an advertising agency, students developed campaigns based on briefs provided by the client. The primary goal was to promote Prohuman Student Work and increase brand awareness. Students identified target groups, formulated insights, developed appropriate messages, and selected media channels, culminating in a campaign plan for the next year. These plans were shared with the client and presented as part of a "tender" during the course.
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Course: Turizmusmarketing esettanulmányok
Professor: Raffay Zoltán
Company: NÖF Nemzeti Örökségvédelmi Fejlesztési Nonprofit Kft.
Project description: Students from the Tourism, as well the Marketing programs, spent eight weeks exploring marketing development opportunities for Szántódpuszta Manor. They worked on three themes: accommodation development, attracting bicycle tourism, improving communication strategies, and creating an event concept for 2025. Final presentations were held on December 9, 2024.
Course: Project Management (English)
Professor: Sipos Norbert
Company: Viapan Group Cégcsoport
Project description: The project, in collaboration with Viapan, titled “Strategic Plan for Integrating International Students into the Hungarian Workforce,” addresses Hungary’s labour shortages in critical sectors by encouraging the recruitment of international students. It seeks to alleviate employer concerns about language barriers, visa complexities, and work-hour restrictions by highlighting the strategic benefits of employing these students, such as enhanced innovation and workforce diversity. The plan provides targeted support for students, including job-specific Hungarian language courses, flexible job opportunities, and detailed career resources, ensuring a smooth transition into the Hungarian job market. Concurrently, it equips businesses with tools and guidance to simplify regulatory compliance, minimise hiring risks, and position recruitment as a Corporate Social Responsibility (CSR) initiative. By fostering collaboration between students and employers, the project aims to establish a sustainable talent pipeline, bolstering Hungary’s economy and global competitiveness.
Course: Project Management (English)
Professor: Sipos Norbert
Company: Viapan Group Cégcsoport
Project description: Viapan is driving an innovative initiative to integrate international students into the Hungarian workforce, creating opportunities for students while addressing the challenges businesses face in hiring foreign talent. The project aims to enhance diversity, creativity, and cultural exchange within local companies, making Hungary an attractive destination for global talent. By providing HR consultations, legal guidance, and workshops for businesses, and structured support for students transitioning from academia to employment, the initiative ensures smooth integration and mutual benefits. A dedicated team of experts supports the project, ensuring compliance, raising awareness, and managing resources effectively through a comprehensive budget plan. Beyond immediate employment, the project aspires to build a more inclusive labour market, strengthen Hungary’s global competitiveness, and serve as a model for similar initiatives, fostering long-term economic and cultural growth.
Course: Project Management (English)
Professor: Sipos Norbert
Company: Alfa Vienna Insurance Group
Project description: The project is aimed at resolving selection challenges for Alfa Vienna Insurance Group, focusing on their consultant, Márton Éva, who faces challenges in the recruitment process. The project introduces a multi-round selection process prioritising personality traits over expertise, followed by structured training. Using tools such as PDCA, SWOT, TOWS Matrix, and stakeholder analysis, the project defines strategies for continuous improvement and alignment with stakeholder needs. Key elements include benchmarking competitors’ selection methods, a quality management plan, a detailed timeline, budget, and risk management strategy, as well as evaluation criteria to measure success.
Course: Project Management (English)
Professor: Sipos Norbert
Company: Mokos Winery
Project description: Mokos Winery, a prestigious family-owned business, has thrived with its premium fruit wines, selling over 200,000 bottles last year alone. To address increasing competition from cheaper, mass-produced alternatives, Mokos launched Fruno, a separate brand offering affordable, accessible, high-quality wines. Despite the parent winery’s expertise and reputation, Fruno has challenges, prompting a need for strategic improvement. This project aims to identify the reasons behind Fruno’s challenges and propose solutions through market analysis, a corporate perspective, and a comprehensive marketing overhaul. The goal is to position Fruno as a leading competitor in the affordable wine market while maintaining Mokos's high standards of quality.
Course: Project Management (English)
Professor: Sipos Norbert
Company: Mokos Winery
Project description: In collaboration with Mokos Winery, the EcoBrew project focuses on creating an eco-friendly beverage dispenser using natural ingredients to deliver high-quality, customisable drinks. Targeting restaurants, hotels, and festivals as primary markets, the project relies on comprehensive market research to validate consumer interest. Key stages of project management refine functionality, design, and pricing to ensure success. The project plan includes goals, budget allocation, timeline, risk assessment, and progress indicators, supported by stakeholder identification and a SWOT analysis to optimise outcomes. EcoBrew aims to combine sustainability with innovation to meet market demands and establish a strong presence in the beverage industry.
Course: Project Management (English)
Professor: Sipos Norbert
Company: Zsolnay Manufacturing Company
Project description: The Zsolnay Porcelain Manufacture, a renowned Hungarian brand, is embracing innovation with the Zsolnay Digital Ecosystem project to modernise its operations and attract a younger, tech-savvy audience. Introducing a CryptoPayment system offers numerous benefits, such as enhancing exclusivity through token-based purchases, enabling efficient cross-border transactions, and appealing to global collectors by avoiding traditional currency and banking complications. Blockchain technology ensures secure, transparent transactions, reducing fraud and providing clear ownership records for high-value items. By adopting cryptocurrency, Zsolnay strengthens its brand, modernises its operations, and positions itself as a leader in integrating cutting-edge technologies within the luxury market.
Course: Project Management (English)
Professor: Sipos Norbert
Company: 4B, Felelősséggel Baranyáért Egyesület
Project description: The Business Ecosystem project introduces two key initiatives: a Business Incubator to support startups and a Skills Research and Curriculum Optimization Committee to bridge the gap between education and workforce needs. The Business Incubator provides mentorship, funding opportunities, and networking to empower local entrepreneurs and attract investment, fostering economic growth. The Skills Committee conducts research on workforce demands, collaborates with industry and educators to update curricula, and monitors the impact of these changes to ensure students acquire high-demand skills. Together, these initiatives aim to reduce talent outflow, drive innovation, and build a sustainable, competitive economy in the Baranya region.
Course: Project Management (English)
Professor: Sipos Norbert
Company: 4B, Felelősséggel Baranyáért Egyesület
Project description: The project, commissioned by ‘Felelősséggel Baranyáért Egyesület’, focuses on creating a reusable HR plan template to facilitate the opening of back offices in Pécs, with an emphasis on integrating and retaining Gen-Z employees. Initially tailored to a hypothetical client, Tungsram, the project involves managing the hiring process, office setup, and employee motivation and performance management for a back office employing 40 individuals starting in January. The goal is to design appealing compensation packages and work environments to increase loyalty, performance, and satisfaction among Gen-Z employees. Companies benefit from a streamlined process requiring minimal effort while maintaining full control, and candidates enjoy flexible compensation, professional training, and a supportive work environment. The reusable nature of the HR plan enables scalability, allowing 4B to serve multiple companies simultaneously and efficiently.
Course: Project Management (English)
Professor: Sipos Norbert
Company: Reggeli
Project description: Project Reggeli promotes the launch of a new venue on Széchenyi tér, highlighting sustainability and local culture. The project targets health sciences students, museum visitors, and locals through digital marketing, physical materials, and sustainable practices to create a unique dining experience that supports local producers. Stakeholder and risk analyses, alongside quality management, ensure effective collaboration, clear risk responses, and high-standard promotional materials. By showcasing eco-friendliness and local authenticity, the venue aims to enhance brand awareness, customer engagement, and its distinct identity. This initiative ensures the venue effectively communicates its values while attracting its target audience.
Course: Project Management (English)
Professor: Sipos Norbert
Company: EDUC
Project description: Many students at the University of Pécs are unaware of the EDUC Alliance, limiting their participation in its programs and reducing opportunities for enriched educational experiences. This issue stems from unclear positioning and limited visibility on digital platforms and in student life. The project aims to increase EDUC’s visibility through three strategies: creating engaging digital content, organising interactive events and workshops, and involving alumni and outgoing students in promotion. The initiative seeks to enhance student understanding of the Alliance and its benefits, leading to higher participation, stronger networks, and greater student satisfaction. By raising awareness, the project will foster a globally connected university environment and expand the university's international reach.
Course: Turizmusmarketing esettanulmányok
Professor: Raffay Zoltán
Company: Kiskastély Vendéglő és Presszó (Bóly)
Course: Tudás és tehetség menedzselése a szervezetben
Professor: Szabó-Bálint Brigitta
Company: Concentrix Services Hungary Kft.
Project description: Students explored the impact of AI on company workflows and proposed strategies to retain valuable employees alongside AI adoption.
Course: Innovációmarketing
Professor: Lányi Beatrix
Company: Histopatológia Kft
Project description: Students developed innovative projects under the supervision of Dr. György Szekeres, who oversaw their practical feasibility. Throughout the semester, they reported twice on their interim results and project progress. Finally, they presented the findings of their research and the outcomes of their projects on December 2.
Course: Marketingstratégia és -menedzsment
Professor: Lányi Beatrix
Company: Greenstick Kft.
Project description: Students designed a sustainable food storage box and developed a marketing strategy for its market introduction.
Course: Turizmusmarketing esettanulmányok
Professor: Raffay Zoltán
Company: Misina TetőPont – Családi és Mozgástér
Project description: Students from the Tourism program spent eight weeks exploring marketing development opportunities for the Misina TetőPont – Családi és Mozgástér, which opened in 2024. Their work focused on four areas: product development, enhancing and expanding collaborations, marketing communication, and the Misina Card. The final presentation of their findings will take place on December 9, 2024, in the presence of the project sponsor, Dávid Csiszár.
Professor: Németh Péter
Company: Prophyl kft.
Project description: Eye tracking research
Course: Project Management (English)
Professor: Sipos Norbert
Company: BAT