The CoRe lab, Consumer Behavior Research Centre, operating within the framework of the Center of Applied Learning (CAL), was established in 2019 with the aim of supporting scientific, student, and market goals alike through innovative research solutions.

Our experienced team employs not only traditional methods such as surveys, focus groups, and in-depth interviews but also integrates newer, innovative approaches. At the core of our innovative methodological toolkit is eye tracking research, aimed at understanding consumers' unconscious decision-making mechanisms and providing new types of insights. These insights help professionals effectively plan communication strategies to capture consumers' attention.

Our goal is to effectively support answering research questions by applying innovative methods alongside and beyond traditional approaches in the research process.

The aim of the Sustainability Centre is to integrate ethical thinking, social responsibility, and sustainability into our education, research, and extracurricular activities. Community partnerships help promote innovation focused on sustainability while we educate and support our students in building a sustainable and ethical future.

The Centre participates in promoting the PRME CEE (United Nations Principles for Responsible Management Education Central and Eastern Europe) chapter through regularly organized workshops. Furthermore, starting from April 2024, the Centre's director has assumed membership in the PRME CEE Chapter Leadership Steering Committee and the role of Head of Institutional Development Programs.

The Simonyi BEDC is a self-sustaining, university-driven entrepreneurial ecosystem aimed at expanding and developing students' entrepreneurial skills and capabilities. It seeks to discover, promote, and bring to market innovations that span multiple fields of science. Additionally, the center aims to enhance and develop entrepreneurial and innovation capacity through institutionalized, continuous, and effective participation of stakeholders from the scientific and business sectors.

In achieving these goals, the organization strives for cross-border, international collaborations, thereby broadening opportunities and providing space for bringing domestic innovations and advancements to market. It also aims to provide impulses, information, and knowledge to innovators who create or develop innovations.